Bridging the gap between employer and employee with MyKindaFuture’s Will Akerman

by May 22, 2020Awareness Raising, Case studies, Charity partners, News, Our networks

City & Guilds has been a strategic partner of MyKindaFuture for a long time. We’ve always been closely aligned with their belief that everyone should have equal power and opportunity to shape their future – wherever they come from, whatever their experience, and whoever they are. In particular, MyKindaFuture has focused on bridging the gap between employer and employee and helping them feel better connected and invested in each other.

With businesses facing a huge variety of challenges borne out of Covid-19, something that is common to them all is finding ways to create a sense of belonging and connectivity with their workforce. This is especially the case when it comes to supporting furloughed staff and retaining key talent so that, when possible, you can mobilise and get back to market both sensitively and effectively.

We know this is something many employers in our network are thinking about, so asked MyKindaFuture (MKF) founder and CEO, Will Akerman, for his insights about how to lead a company supportively during this time.

Emphasise Your Values and Behaviours

At MKF, our team is firmly underpinned by values & behaviours. A monthly staff survey is a great way to conduct check-ins to see how aligned your workforce feel with the company values – especially when you aren’t able to see them every day. Where you might not be fulfilling them 100%, you’ll be able to find out what you can do more or less of. Ensuring your staff are driven by purpose, you’ll be better positioned to tackle what lies ahead.

Be Human

As much as possible, tune in to each of your team’s personal circumstances. Some will have young children, some may be caring for people at risk, and some falling ill to C-19. Everyone will be feeling slightly scared of the unknown, fearful of job security, and worried about their families.

By acknowledging this openly you can help your team feel reassured. It’s important to share your plans, risks, and hopes for the future – and listen as your staff share theirs.

A Structured Approach

The landscape is changing too quickly for any version of a top-down approach to management. Now more than ever is the moment to let teams grow. At MKF we’ve encouraged every one of our people to let ‘the leader’ inside them shine brightly, and they really are smashing it.

Try an ‘ownership tree’, which provides colleagues with a framework where they feel empowered and confident to truly own decisions, whilst giving them a defined support horizon.

Disagree, Then Commit

As a result of this fast-changing new normal, we’ve seen an explosion of opportunities and innovations – and its important to find space for this to happen and for full and frank conversation – even in a virtual world. For example, regular digital huddles will bring new possibilities to the table, and make sure everyone’s aligned. Encourage active discussion and challenge, but when a decision and direction is made, commit to that path.

Care & Candour

Finally, one of MKF’s founding behaviours is as powerful now as it’s ever been. We must be honest with each other, even if it’s difficult – especially remotely when people can all too easily feel disconnected. But the most crucial thin, as always, is to to always show care and compassion.

The MyKindaFuture employee engagement platform, Connectr, has been redesigned and adapted to support furloughed staff, and help your business. Get in touch with Will on william@mykindafuture.com to find out how this new technology can help ensure that when teams return to work, they feel engaged and valued by their employer.

Want to be kept up to date?

Sign up to City & Guilds Foundation email alerts and newsletter

Previous posts

The return on belonging: Investing in refugee talent and skills, unlocking potential

Last week Refugee Week shone a light on the experiences, contributions and resilience of people seeking sanctuary in the UK. As we reflect on last week, it feels like an appropriate time to look back on the City & Guilds Foundation’s long-standing commitment to...

£130,000 boost to help refugees build skills and rebuild careers

As Refugee Week shines a spotlight on the contributions, resilience and potential of people seeking sanctuary, the City & Guilds Foundation has announced funding for two new initiatives designed to help refugees and people from migrant backgrounds build skills,...

Princess Royal Training Award-Winning Impact: How P Flannery’s Skills Bootcamps are tackling the construction skills gap and building an inclusive skills pipeline

When P Flannery Plant Hire received a Princess Royal Training Award in 2025, it recognised a bold, employer-led approach to tackling one of the construction industry’s most persistent challenges: a critical shortage of skilled plant operators. Through the development...

Supporting the carers who put others first: A £25,000 bursary fund to help young carers build their futures

Carers Trust is a leading UK charity working to transform the lives of unpaid carers, partnering with a network of local carer organisations to deliver vital support, services and recognition for those who look after family members or friends. For many young carers,...

Behind every NEET statistic is a young person – what the Milburn review means for skills

The publication of Alan Milburn’s interim review on young people and work should be a wake-up call for all of us. With more than 1 million young people now classified as NEET, this is not simply a youth employment challenge. It is a challenge for our economy and our...

Foundation Newsletter: May 2026

This month brings exciting news: a new leader, a memorable visit to the National Theatre with HRH The Princess Royal, and a look at what's coming next for our strategy and partnerships.

Rising dough, rising futures: £50,000 awarded to The Clink Bakery at HMP Brixton

The City & Guilds Foundation has awarded £50,000 to The Clink Charity to safeguard and strengthen The Clink Bakery at HMP Brixton; a life-changing vocational training programme that is equipping people in prison with the skills, qualifications and support they...

Building Skills, Rebuilding Futures: The Transformation of Spinney House

A major refurbishment project which was awarded £25,000 funding from us at the City & Guilds Foundation is nearing completion. The project has saw the transformation of an empty three-bedroom house into a safe, welcoming space where women on Release on Temporary...

Announcing our new Chief Executive, Ben Blackledge

A leading voice in UK and international skills development will join us at a pivotal moment for opportunity and growth. Today we’ve announced the appointment of Ben Blackledge as our new Chief Executive, bringing extensive experience in skills leadership and a strong...

City & Guilds Foundation awards £25,000 to Citizen Hub to unlock accessible volunteering and skills development

Citizen Hub has been awarded £25,000 from the City & Guilds Foundation to expand its work in making volunteering more accessible and strengthening community-led support in St Neots and Wimbledon. The funding will be split equally between Citizen Hub St Neots and...

Podcast episodes

Foundation & Friends Podcast (2024-)

​Green Skills Podcast in collaboration with Green Edge (2024-)

Hosted by Dr. Michael Cross and Fraser Harper, this podcast series explores the critical transition towards a sustainable planet and the pivotal role of green skills in shaping the economy.

Listen now

City & Guilds Foundation Podcast (2021-22)

Share This