Bridging the gap between employer and employee with MyKindaFuture’s Will Akerman

by May 22, 2020Awareness Raising, Case studies, Charity partners, News, Our networks

City & Guilds has been a strategic partner of MyKindaFuture for a long time. We’ve always been closely aligned with their belief that everyone should have equal power and opportunity to shape their future – wherever they come from, whatever their experience, and whoever they are. In particular, MyKindaFuture has focused on bridging the gap between employer and employee and helping them feel better connected and invested in each other.

With businesses facing a huge variety of challenges borne out of Covid-19, something that is common to them all is finding ways to create a sense of belonging and connectivity with their workforce. This is especially the case when it comes to supporting furloughed staff and retaining key talent so that, when possible, you can mobilise and get back to market both sensitively and effectively.

We know this is something many employers in our network are thinking about, so asked MyKindaFuture (MKF) founder and CEO, Will Akerman, for his insights about how to lead a company supportively during this time.

Emphasise Your Values and Behaviours

At MKF, our team is firmly underpinned by values & behaviours. A monthly staff survey is a great way to conduct check-ins to see how aligned your workforce feel with the company values – especially when you aren’t able to see them every day. Where you might not be fulfilling them 100%, you’ll be able to find out what you can do more or less of. Ensuring your staff are driven by purpose, you’ll be better positioned to tackle what lies ahead.

Be Human

As much as possible, tune in to each of your team’s personal circumstances. Some will have young children, some may be caring for people at risk, and some falling ill to C-19. Everyone will be feeling slightly scared of the unknown, fearful of job security, and worried about their families.

By acknowledging this openly you can help your team feel reassured. It’s important to share your plans, risks, and hopes for the future – and listen as your staff share theirs.

A Structured Approach

The landscape is changing too quickly for any version of a top-down approach to management. Now more than ever is the moment to let teams grow. At MKF we’ve encouraged every one of our people to let ‘the leader’ inside them shine brightly, and they really are smashing it.

Try an ‘ownership tree’, which provides colleagues with a framework where they feel empowered and confident to truly own decisions, whilst giving them a defined support horizon.

Disagree, Then Commit

As a result of this fast-changing new normal, we’ve seen an explosion of opportunities and innovations – and its important to find space for this to happen and for full and frank conversation – even in a virtual world. For example, regular digital huddles will bring new possibilities to the table, and make sure everyone’s aligned. Encourage active discussion and challenge, but when a decision and direction is made, commit to that path.

Care & Candour

Finally, one of MKF’s founding behaviours is as powerful now as it’s ever been. We must be honest with each other, even if it’s difficult – especially remotely when people can all too easily feel disconnected. But the most crucial thin, as always, is to to always show care and compassion.

The MyKindaFuture employee engagement platform, Connectr, has been redesigned and adapted to support furloughed staff, and help your business. Get in touch with Will on william@mykindafuture.com to find out how this new technology can help ensure that when teams return to work, they feel engaged and valued by their employer.

Want to be kept up to date?

Sign up to City & Guilds Foundation email alerts and newsletter

Previous posts

Inspiring talent: celebrating exceptional tutors and trainers

Here at City & Guilds Foundation we use the power of celebration to recognise and reward excellence, and our most recent award programme which does just that are the Membership Awards. Launched in 2024, the Membership Awards shine a spotlight on the trainers and...

City & Guilds launches new Commission to tackle surge in youth unemployment   

City & Guilds commit £500,000 in funding to target local challenges in areas of deprivation and economic inactivity in the UK  New Transitions Commission announced to support more young people into Further Education  1 million young people are not in...

From Princesses to prisoners: celebrating 30 years at City & Guilds with Michael Osbaldeston

Today marks the 30th anniversary of our much-loved colleague Michael. You're just as likely to see him with a glass of champagne at the City’s most elegant halls as you are helping out at a community kitchen in Stockport. We are indebted to ‘MO’ for his time,...

Launching the City & Guilds Neurodiversity Index 2025 and creating environments for everyone to thrive

Ahead of Neurodiversity Celebration Week (17-23 March), we are pleased to launch the third edition of the annual Neurodiversity Index, commissioned by the City & Guilds Foundation team, in partnership with Do-IT Solutions.

Celebrating women leaders and the power of accelerating action this International Women’s Day

To celebrate International Women’s Day I am delighted to share with you this conversation I had with three powerhouse female leaders who I get the pleasure of working with in my day job! I am joined in this podcast with Kirstie Donnelly MBE, our City & Guilds...

Foundation & Friends Podcast: Breaking Barriers – Stories from Women in Leadership

Ever wondered what it really takes to climb the career ladder as a woman? Or how to navigate the challenges of imposter syndrome? Join host Polly Rowe for a special International Women’s Day episode of Foundation and Friends, as she sits down with three remarkable female leaders from the Princess Royal Training Awards.

Celebrating talent, recognising excellence in skills

On Monday 3 March, City & Guilds was pleased to be at the annual Livery Company Prize ceremony which took place at Mansion House in London. The event celebrated excellence in skills development and recognised individuals who are on the path of honing their skills,...

Foundation & Friends Podcast: Celebrating a Decade of Transformative Training Excellence with Legal & General

Welcome to the second episode of the brand-new season of Foundation and Friends! This time, we dive into the world of learning and development with a special guest, Peter Coats, Group Protection Academy Manager at Legal & General. Hosted by Fenella Tallon,...

Celebrating our 2024 Fellows of the City & Guilds of London Institute

We are delighted to have recently awarded Fellowship of the City & Guilds of London Institute to five new Fellows who are making exceptional contributions to industry, education and craft. Becoming a Fellow is a prestigious honour; the highest that can be...

Celebrating the achievements of young people with Positive Youth Foundation

It was an absolute honour last week to address the graduating cohort from Positive Youth Foundation - a day brimming with celebration, inspiration, and pride. For those not familiar, Positive Youth Foundation (PYF) supports newly arrived young people to the UK, aged...

Podcast episodes

Foundation & Friends Podcast (2024-)

​Green Skills Podcast in collaboration with Green Edge (2024-)

Hosted by Dr. Michael Cross and Fraser Harper, this podcast series explores the critical transition towards a sustainable planet and the pivotal role of green skills in shaping the economy.

Listen now

City & Guilds Foundation Podcast (2021-22)

Share This
City & Guilds Foundation
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. For more information see our privacy policy.